In the Beginning - The making of Veronica Michaels

Veronica Michaels Bridal began in 1996 as a tiny dream in Spanish Fork, Utah with only 25 wedding gowns, expert alterations and a welcoming smile. From our small beginnings we have expanded to literally hundreds of in stock gowns for weddings, prom, pageant, and special occasions.

We currently service customers from throughout Utah, the entire Intermountain West and the continental United States. We genuinely enjoy our clients and do our very best to have everyone who crosses our doors as guests, leave as friends.

We are often asked about the origin of our store name. It came from our family history. As a tribute to Leslie’s mother-in-law, that she never met, her middle name “Veronica” became a family favorite in subsequent generations. We then applied it as the business’ first name and Michael, Leslie's husband, made a vigorous petition until we used his name for the last name. There you have it.

The original "Veronica"

Her graduation gown she made herself in 1936.

2016 marks our 20th year in business. We noted early on that there seemed to be a market for "modest" gowns, prom, evening gown, as well as bridal, that was not being met. We searched for quality suppliers such as Bonny Mt., Venus, Allure and several others that were addressing this need. We currently sell gowns from Monica Loretti, Mon Cheri, and Mia Solano. Our relationships with these great vendors has afforded us the opportunity to introduce top quality gowns to our customers.

Unlike mass production gowns from major realtors found in malls, these gowns are created with the finest materials and professional "one at a time" hands on craftsmanship from around the world. You will feel the difference.

Our local Utah team is wonderful.

Leslie Carr - owner/president